This project was conceived as a way to help Autodesk marketers unify and simplify their email campaigns and nurture programs. By using a starter, or “wireframe” template, email messages being deployed from Marketo could stay consistent with and match Autodesk brand guidelines. In addition to this, there could be a quicker turnaround for campaigns because less time was spent coding new email templates from scratch.
- Role: HTML Email and Front-End Development
- Languages Used: HTML and CSS for the email wireframe; HTML, Sass and jQuery for the Email Style Guide.
- Marketing Automation Platform: Marketo
- Art Direction/Design: Carolyn Blevins
- Project Start Date: September 2015
- Project Completion Date: November 2015