Project Mayhem

Project Mayhem was a proof-of-concept project demonstrating how an imaginary website, Runners.com, might use a Data Management Platform (DMP), in conjunction with a marketing automation platform, to deliver targeted content to an anonymous to known user.

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Sample emails for fake brands.
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Runners.com home page.
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Runners.com article with targeted content.
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Fake Titan Energy brand home page.

Details

Additional Work