Autodesk Email System

This project was conceived as a way to help Autodesk marketers unify their email campaigns and nurture programs. By using a lightweight email design system, messages being deployed from Marketo could stay consistent with Autodesk brand guidelines. In addition to this, there could be a quicker turnaround for campaigns because less time was spent coding new email templates from scratch.

Details

  • Role: HTML Email and Front-End Development
  • Languages Used: HTML and CSS for the emails; HTML, Sass and jQuery for the Email Style Guide
  • Marketing Automation Platform: Marketo
  • Art Direction/Design: Carolyn Blevins
  • Project Start Date: September 2015
  • Project Completion Date: November 2015
View Code Samples
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Email modules contained in the wireframe.
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An email style guide, complete with source code, was created for easy reference.
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Sample email with content.
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Sample email with content.

Additional Work