This project was conceived as a way to help Autodesk marketers unify their email campaigns and nurture programs. By using a lightweight email design system, messages being deployed from Marketo could stay consistent with Autodesk brand guidelines. In addition to this, there could be a quicker turnaround for campaigns because less time was spent coding new email templates from scratch.
- Role: HTML Email and Front-End Development
- Languages Used: HTML and CSS for the emails; HTML, Sass and jQuery for the Email Style Guide
- Marketing Automation Platform: Marketo
- Art Direction/Design: Carolyn Blevins
- Project Start Date: September 2015
- Project Completion Date: November 2015