Hertz Bon Voyage POC

The Hertz Bon Voyage campaign was a proof-of-concept project showcasing the power of Teradata’s Digital Marketing Center, as well as Teradata Interactive’s agency services.

My role on the project was two-fold: code the dynamic email based on the data points provided by Hertz and build the campaign architecture in the Digital Marketing Center, based on the specs devised by the Solution Architect (Kamran Kanany) on the project.

Key objectives to prove were:

screenshot
From code to conception.

Details

Role: HTML Email Development and Campaign Architecture Build; Languages Used: HTML and Java Expression Language/JSP; Marketing Automation Platform: Digital Marketing Center; Strategy: Brian Smith; Solution Architect: Kamran Kanany; Python Scripting: Nick Silva; Project Start Date: March 2015; Project Completion Date: April 2015.

Additional Work