That's the throughline of almost twenty years of work, across agencies, B2B, and fintech. I came to it sideways: art school, a stubborn refusal to hire someone to build my portfolio site, and a self-taught coding habit that started in 2007 and never stopped. The design training is why I think in systems and care about documentation; it's the root of how I approach the technical work, not a detour from it.

Email is where I went deep (template systems, design systems, the production infrastructure marketing teams run on), but the work was always about the same thing: finding the bottleneck and building the machine that removes it. Lately the most interesting version of that is AI workflow, where the build is the easy part and getting a whole team to adopt it is the real problem.